About Keith Tice
Thirty Years.
One Standard.
Nearly 13 years as Chief Procurement Officer at GoDaddy. Progressive leadership roles at Henkel and The Dial Corporation before that. More than three decades of leading organizations through transformation, acquisition activity, and the kind of complexity that doesn’t come with a playbook.
My Story
Thirty Years of Leading
Through Complexity
I spent nearly 13 years as Chief Procurement Officer at GoDaddy — one of the world’s largest SaaS and domain platforms. Before that, I held progressive leadership roles at Henkel and The Dial Corporation, two of the world’s most recognized FMCG and consumer products organizations.
Across those decades, I led organizations through rapid growth, acquisition activity, operational transformation, and the kind of complexity that doesn’t come with a playbook. I represented procurement and enterprise commercial operations in more than 50 acquisition and integration initiatives. I worked alongside KKR-associated leadership through key phases of organizational scaling and governance maturity. I built teams, restructured functions, and helped organizations find clarity when the path forward wasn’t obvious.
What I learned — and what I now bring to advisory work — is that the most durable results come not from strategy alone, but from leaders who know how to create alignment when it doesn’t exist, build governance that enables speed rather than bureaucracy, and hold organizations accountable to execution through the friction of real change.
That is the foundation of Keith Tice Advisory. And it is the reason Quiet Strength exists.
Recognition
Supply Chain Brain · 2021
Top 100 Supply Chain Leaders
Named among the Top 100 Supply Chain Leaders — recognizing executives driving measurable impact across global operations, integration, and enterprise transformation.
Business Chief USA · March 2021
GoDaddy — Featured Executive Profile
Featured in Business Chief USA's March 2021 issue — an in-depth profile on leadership, enterprise transformation, and operational strategy.
Technology Magazine · March 2021
GoDaddy — Tuning In to the Dynamics of Change in Procurement
Featured in Technology Magazine's March 2021 issue — an in-depth profile on leading procurement transformation, navigating organizational change, and driving enterprise value at scale.
Procurement Magazine · Interview
GoDaddy — Chief Procurement Officer Interview
Featured interview on procurement leadership, enterprise transformation, and driving operational change at scale within a high-growth technology organization.
Why Quiet Strength Exists
Leadership is not measured
by position or authority.
Throughout more than three decades of executive leadership, I watched organizations succeed and struggle — and the difference was rarely strategy. It was leadership. Specifically, it was whether the leaders at the top could create clarity, build trust, and help their organizations move forward with confidence during periods of uncertainty.
Quiet Strength is the name I give to that kind of leadership. Not loud. Not performative. Not built on authority or title. Built on character, judgment, integrity, and the ability to help others find their footing when the ground is shifting.
I created Keith Tice Advisory because I believe that kind of leadership can be developed, strengthened, and measured — and because I have spent 30+ years learning what it actually looks like in practice, under pressure, at scale.
The assessments, the advisory work, the book — all of it is built around one conviction: that the organizations most worth building are led by people who lead with quiet strength.
“Quiet Strength isn’t leading from the front. It’s helping others move forward with confidence — even when the path ahead is uncertain.”
— Keith Tice
Career History
Executive Leadership Record
2013–2026
GoDaddy
Chief Procurement Officer
During nearly 13 years at GoDaddy, Keith led global procurement and enterprise operational functions through periods of rapid growth, acquisition activity, operational transformation, and organizational scaling. Leadership responsibilities extended beyond procurement into enterprise vendor governance, workplace services, facilities operations, physical security, and enterprise-wide efficiency initiatives — partnering extensively with finance, legal, HR, technology, and executive leadership teams globally.
- Led strategic vendor consolidation initiatives reducing supplier ecosystem complexity by more than 80%, improving governance, operational efficiency, commercial leverage, and enterprise visibility
- Established governance frameworks, enterprise operating models, reporting structures, and operational disciplines aligned to financial performance, risk management, and scalability
- Partnered extensively with CFOs and executive leadership teams on operational efficiencies, cost structure improvement, scalability planning, and enterprise value creation
- Represented procurement and enterprise commercial operations in more than 50 acquisition and integration-related initiatives involving commercial diligence, vendor governance, organizational alignment, and synergy realization
- Worked alongside leadership and operating teams associated with KKR during key phases of organizational scaling, governance maturity, and enterprise transformation
- Built trusted, high-performing teams and collaborative global partnerships centered on accountability, operational excellence, and enterprise alignment
Earlier Career
Henkel & Dial Corporation
Progressive Leadership Roles
Prior to GoDaddy, Keith held progressive leadership roles at Henkel and Dial Corporation — two of the world's most recognized FMCG and consumer products organizations. These roles established deep expertise in global manufacturing operations, supply chain governance, commercial management, and organizational scalability across highly matrixed international environments spanning multiple geographies and business units.
- Operational leadership across large-scale global manufacturing and FMCG consumer products organizations
- Supply chain governance and commercial management in complex, matrixed international environments
- Supplier strategy and cost structure management across global manufacturing operations
- Cross-functional partnership development spanning multiple business units, geographies, and product categories
Industry Expertise
Sectors Where Experience
Runs Deep
Advisory value is most durable when it is grounded in real operational experience across multiple industries. Keith brings firsthand leadership across SaaS, FMCG, global manufacturing, and PE-backed environments.
SaaS & Technology
Nearly 13 years scaling procurement, governance, and enterprise operations at GoDaddy — one of the world's largest SaaS and domain platforms. Deep fluency in technology vendor ecosystems, software commercial structures, and operational scaling in high-growth tech environments.
FMCG & Consumer Products
Progressive leadership roles at Henkel and Dial Corporation — two of the world's most recognized consumer products organizations. Hands-on experience managing global supply chains, manufacturing operations, and commercial governance across highly matrixed international environments.
Food & Protein
Operational and commercial leadership experience within food and protein industries, including supply chain governance, ingredient and raw material sourcing, supplier management, and the operational disciplines unique to perishable and regulated product categories.
Global Manufacturing
Operational leadership across large-scale manufacturing environments spanning multiple geographies. Expertise in supplier strategy, operational discipline, cost structure management, and enterprise governance in capital-intensive, process-driven businesses.
PE Portfolio Operations
Worked alongside KKR-associated leadership during key phases of organizational scaling and governance maturity at GoDaddy. Experienced in the operational rigor, value creation frameworks, and reporting disciplines that PE-backed environments demand.
Areas of Focus
Where Leadership Translates to Value
Ready to Work Together?
If the experience and philosophy here resonate with the challenge you’re navigating, I’d like to hear about it.